Stamp collecting had dwindled since its peak in the 50’s and early 60’s. Serious collectors had all started as kids, but now there were far more pastimes and hobbies competing for their attention. At FCB we won the assignment to revive interest with children and casual collectors.

Stampers was a club for kids that used the postage stamp imagery to create collectible products, folio and keepsakes that were kid-centric in design, humor and attitude. A series of trading cards was one of the most popular examples. The campaign was highlighted by the release of Looney Tunes stamps that also attracted great interest from adults.

FCB also won the Priority Mail business as the USPS was being ridiculed by Fedex. We raised the awareness that it was foolish to overnight every letter and package when a Priority Mail 2 day option costs as little as $3.