MasterCard as a providerof payment service for businesses was a distant third to Visa and American Express. This multi-media campaign was aimed squarely at CFO’s and their departments of fortune 500 companies. It reflected a real understanding and empathy for their role.

Nobody loves the CFO, and they are underappreciated. A featured component was the the chrome lemon juicer and lemon sent to really underscore the points we needed to make.