KnderCare Learning Centers offer daycare, preschool and after school programs in 39 states. At Ogilvy & Mather we expanded their positioning to demonstrate to mothers that their main concerns were understood . New moms were especially conflicted and faced with guilt leaving their kids behind each day. At KinderCare they will take on babies as young as 6 weeks old.

YouCanHelpKids.org is an anti-drug campaign for the Ad Council that promotes expanding community activities for kids. simply staed it is proven that when kids have things to do, they are less likely to use drugs.

It was most appropriate that this invitation for an event at the Boston’s Children’s Museum used art that I asked actual children to create. Since the museum is interactive, the invite needed to be too. It was delivered with an oversized crayon that was personalized with the name of each guest. They were instructed to draw themselves into the picture of the party.

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