The Daytrana Patch was designed to help tolerate the side effects of the Parents of kids with ADHD are frustrated by their behavior and often feel guilty about having to medicate them as well with Adderall. To make matters worse, the side effects of this stimulant cause issues at home.. Children are not hungry at dinnertime and not tired at bedtime.

The Daytrana Patch applied in the morning can help a kid face the day ahead. After school, it an be removed in to reduce or eliminate the side effects of insomnia and loss of appetite.

This campaign conveyed the benefits of Daytrana in a way that proved to be a powerful rallying cry for the parents